British brand Pour Moi? has given its own-brand store in Chester a major revamp.
The store, located at Grosvenor Shopping Centre, features new units hand-built by local Cheshire craftsmen and revamped changing rooms complete with velvet curtains, deep pile carpet and luxurious poufs.
Commenting on the refit, Pour Moi? marketing director John Smigielski said: “We really wanted to create a lovely environment for a fitting.
“We have had an amazing response from customers – they find the store environment well laid out and easy to shop in and we have started to attract a younger audience without alienating our existing customer base.”
Click through the gallery below to view inside the store.
The walls have been painted pale grey to allow the product stand out and a sign has been hung to reflect the brand’s message: Pour Moi Loves Every Body.