The winner of the Innovation of the Year award is Wacoal.
Wacoal has been named a winner in the Innovation of the Year category for its Embrace Lace style.
This contour bra features soft stretch contour cups with a smooth matt moulded outer layer and a stretch lace frame and back. Available in sizes 34B to 38F, the style provides great fit, support and comfort for all day wear and offers a fashionable and stylish look in a range of colours.
Embrace Lace has become a real success story for Wacoal, accounting for nearly 40% of its business.
It is sold by and supported by the majority of the brand’s customers across the board, including national department stores, premium department stores, independents stores and online retailers.
Bianca Miller London