Northern retailer of designer furniture Innes has teamed up with Boux Avenue to showcase the ‘Fun Mother of Pearl’ wall light by Verpan, displayed as a central part of the new brand’s interior.
Innes owner David Innes said: “So far we have provided 20 Verner Paton lights for the six Boux Avenue outlets in Kent, Glasgow, Essex, Sheffield, Cardiff and Manchester.
“Famously the light’s designer, Verner Panton would use the world around him for inspiration and combine materials that would express a great experience in the small details. The ‘Fun Mother of Pearl’ Verpan light selected by Boux Avenue fits perfectly with the brands interior and highlights the creativity of design and requirements for functionality.”
The Boux Avenue brand is the brainchild of owner Theo Pathitis, recognised globally for his retail expertise and star role in the popular BBC Two TV series Dragons’ Den.
Excited about launching the brand, Paphitis said: “Boux Avenue offers an amazing lingerie and nightwear shopping experience for women who are looking for something truly special.
“The Verpan lights look spectacular and create a central focus for each of the six stores, opened last month.”
For more information about Boux Avenue, visit www.bouxavenue.com.
To see details of the Fun 1 WM Wall Light by Verpan, visit www.ivor-innes.co.uk.
Read about LED light displays and what they can do for your store in the June issue of Lingerie Insight.