INDX SHOWSTOPPERS: Mish’s favourite styles

Michele Poynter, owner of Mish in Cornwall.

Another lingerie retailer has shared their INDX SHOWSTOPPERS with Lingerie Insight.

After exhibiting at the show last week, we asked individual buyers to select their favourite lingerie, nightwear and swimwear pieces from the trade show.

Yesterday, Nicola Silcock, owner of the Lingerie Room in Harrogate, named her show-stopping styles.

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And today’s the turn of Michele Poynter, managing director of Mish in Wadebridge, Cornwall.

Summer Haze and Jewel Garden by Freya

“Freya offers a great range of prints and multiple shapes of bras and briefs across the whole collection, but my two favourites were Summer Haze and Jewel Garden. Summer Haze is an updated version of Patsy, which did particularly well for us in the half-cup padded shape. Jewel Garden features a classic Freya print on what I would consider the brand’s strongest shape because it’s so easy fit and has a two-hook fastening right up a 38H.”

Morgan and Matilda by Elomi

“Elomi has a greater range of 32 backs this season, which is fantastic. The collection also features a larger range of prints and bright, commercially strong colours. Standout pieces were Morgan in Purple Lily and Matilda in neon pink. Morgan and Matilda were our strongest two fuller figure lines in SS17. Neon pink adds a fun twist to Matilda and Morgan in Purple Lily is a crowd-pleaser.”

Swimwear by Empreinte

“It’s hard to choose a favourite swimwear style from INDX this season because I didn’t feel that any of our usual brands had particularly strong collections or, more specifically, that the strong prints/colours married up with the strong shapes. Because of this, I looked at Empreinte and thought its swimwear range was effortlessly stylish and beautifully cut. We will be adding Empreinte swimwear to our collection for SS18.”




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