UK lingerie and swimwear exhibition INDX Intimate Apparel has opened its doors to industry buyers.
The two-day event, ran by Associated Independent Stores (AIS), kicks off at Cranmore Park in Solihull today, with more than 180 exhibitors in attendance.
AIS has expanded the footprint of its exhibition this season to accommodate a high demand from suppliers.
It has opened a new showroom on the first floor of Cranmore Park Exhibition Centre, making way for several additional labels.
The showroom, which boasts floor-to-ceiling windows, plays host to luxury brands including Simone Perele, Pleasure State, Tallulah Love, Katherine Hamilton, Heidi Klum Intimates and Elle Macpherson Body – the latter of which will be making its global tradeshow debut.
Meanwhile on the ground floor, the likes of Triumph, Sloggi, Wacoal Europe, Panache, Naturana and HanesBrands will showcase its AW18 collections.
INDX Intimate Apparel returned in August with more than double the usual number exhibitors following the closure of Moda Lingerie and Swimwear. It also extended its format, opening on a Sunday for the first time.
Chief organiser Amanda Partridge said: “INDX was already significantly expanded when we welcomed a record number of brands to the show in August so we are absolutely delighted to be able to expand the show even further next February! The additional space will enable us to offer buyers an even more inclusive brand selection and the new showroom will have a more exclusive and luxury feel.”