Ahead of the opening of London Fashion Week on Friday, we profile the lingerie, swimwear, loungewear and sportswear brands set to present their collections to consumers and the press.
Scroll down to discover the industry names that will exhibit at the Designer Showrooms at Somerset House from September 15-19.
Established in Miami in 1996, Eberjey was born from the belief that the layer worn next to the skin should express happiness, love and confidence. Noticing a distinct lack of lingerie that spoke to this belief, co-founders Ali Mejia and Mariela Rovito ventured to fill this void by creating pretty underthings that flattered real bodies and felt good too.
Meija had always joked that someday she would design underwear for laterally challenged, flat-bottomed women like herself, so that¹s what Eberjey did first. And thus, the boy short became a must-have item in well-stocked lingerie drawers everywhere. But that was just the beginning – thongs, bralettes, and camis soon followed, along with pyjamas, loungewear and swimwear.
Eberjey has now grown to become a global lifestyle brand stocked in department stores and boutiques across Europe, the US, Japan and Canada.
In 2002 Heidi Gosman and Penny Klein established Heidi Klein – the UK’s first one-stop holiday shop. This Notting Hill boutique is reminiscent of a Hampton’s retreat, with whitewashed wood adorned with palm leaves, bleached coral and driftwood.
Two years later, Heidi Klein launched its own collection of luxury swimwear after listening to client requests on the shop floor. The collection was an immediate success and was soon distributed through key department stores, boutiques and resorts worldwide.
Heidi Klein now has a second boutique in London’s Chelsea and is selling in over 150 stores in 39 countries globally.
Lilia Lekka Swimwear
Lila Lekka Swimwear is a high-end swimwear brand launched in 2015 by Royal College of Art graduate Lila Lekka.
The idea behind the brand was to create luxurious and sophisticated pieces using only exclusively designed prints, while focusing on shapes that flatter the feminine silhouette.
The inspiration of the collection comes from the art of prehistoric civilisations that lived in the area of the Aegean Sea like the Minoan and the Cycladic.
Great emphasis is placed on the use of top quality materials and manufacturing, resulting in a luxurious range.
London-based Sundays is all about making loungewear desirable, transitional, beautiful and versatile. Established in 2014, the brand has already garnered a name for itself in the fashion press and beyond.
Prior to founding Sundays, Naomi Richards worked as a freelance print designer and trend consultant. Her work draws on a wide reading of popular, cultural and historical influences.
In early 2016 Jamie Jessup joined Richards, bringing with her years of experience in sales and marketing within the lifestyle sector. The company has since become incorporated and Jessup has established brand collaborations that include ZANZAN, GHD and The Hari, with more to come in 2018.
Sundays loungewear offers lush print design combined with colour palettes that are reminiscent of ‘60s and ‘70s loungewear.
All Sundays pieces are designed and made in the UK using stretch-silk crepe de chine.
Varley is a performance-led lifestyle brand committed to creating technically innovative, fashion forward apparel for the modern woman.
With headquarters in London and LA, the brand takes a technically advanced approach to up-to-the-minute design that blends London’s cosmopolitan elegance with LA’s active lifestyle.
The brand’s athleisure collection is made with quick-drying and antimicrobial fabrics featuring on-trend prints and timeless colour palettes.
Violet & Wren
Luxury sleepwear brand Violet & Wren creates elegant, feminine designs featuring botanical prints and delicate lace detailing.
Slouchy camis, sporty shorts and mannish pyjamas tone down hyper-feminine florals, and sports-inspired shapes create a modern, sophisticated collection.
Founded in 2015 by Helen Pollington and Louise Barnard, each collection is designed in England. Essential pieces include kimonos, slips, pyjamas and shorts and camis, all complemented by sleep accessories and soft lingerie styles.
Yolke’s signature style of playful, contemporary prints has gained the brand a reputation as the go-to in luxury sleep and loungewear.
Founded by friends Ella Ringner and Anna Williamson in 2013, all prints are designed in house and the brand boasts international stockists including Selfridges, Bergdorf Goodman and Le Bon Marché.
Spring/Summer 2018 sees the launch of Yolke’s first cotton line. Complimentary to its stretch silk styles, this collection of contemporary sleep and loungewear styles is made from the softest sateen cotton.