Industry gears up for the UK Lingerie Awards 2012

The intimate apparel industry is gearing up for the UK Lingerie Awards, which is taking place tomorrow evening at the exclusive address of One Mayfair.

The Twitter-sphere is currently alive with comment from industry VIPs and celebrities alike, as they prepare for the intimate apparel sector’s biggest annual event.

Designer Tallulah Love, whose finalist nomination for the UK’s Favourite Lingerie Brand was recently covered by Sky News, said: “Ooh very excited. Im not well today but Im resting up for the event of the year.x”

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Not to be outdone, this morning TOWIE’s Maria Fowler tweeted: “2012 – so pleased to be part of this great event- good luck to all”

She later added: “In @daniquehair then @Tresses_Hair getting my extensions redone ready for the gang going to Uk Lingerie Awards tomorrow with @CiCi_PRwooop!”

The 2012 awards ceremony will welcome celebrities from boy bands and girl bands along with soap stars, reality television, models and sporting greats.

The wealth of celebrities has encouraged interest from the paparazzi and consumer press, which are expected to be out in force for the awards.

“Most of the celebrities that came last year are hoping to come again, but the chatter and twittering among these stars is what has really driven up demand for tickets and tables,” said Andrew Martyniuk, event director for the UK Lingerie Awards.

All the trappings of a star-studded party will be enjoyed by the top lingerie executives attending the UK Lingerie Awards.

“Champagne will be flowing all night, we have an exclusive top end vodka sponsor, and a surprise band and DJ that will have everybody partying long into the night,” promised Marianne Trotta, sales executive for Lingerie Insight, which hosts the UK Lingerie Awards.

The UK Lingerie Awards takes place at One Mayfair on Wednesday, September 19. Coverage of the Awards will be in the social pages of OK! and New magazine, online at and in the October edition of Lingerie Insight.





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