Indie retailers go wild for Pretty Polly lingerie

By Jo Gallacher

Pretty Polly has secured more than 40 stockists for its debut lingerie range after a successful INDX Intimate Apparel show in February.

The label, renowned for its fashionable hosiery designs, credits the quality of product combined with an affordable price tag for retailers’ interest in the range.

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The lingerie collection includes everyday briefs and affordable push-up, balcony and soft bras in a variety of colours and prints.

Beth Somi, marketing manager for Courtaulds brands, told Lingerie Insight: “We’ve had a great reaction to the new collection. Retailers have found that it offers an alternative to the lingerie you find multiple high street retailers, such as in New Look.

“It’s a good footfall driver, and will get a younger customers through the door who may have less disposable incomes.”

Pretty Polly first introduced its lingerie range to retailers at Salon International de la Lingerie in January.

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