Independent retailers are being urged to hold in-store events and activities to mark Independent Retailer Month in July.
Independent Retailer Month aims to raise awareness of thousands of local businesses and increase footfall into town and village centres, helping retailers to stay open for business and to improve collaboration between retailers.
It is hoped that the campaign, which will run for its fourth consecutive year next month, will connect consumers and communities with local businesses, helping to engage their interest in and understanding of the benefits of shopping with local independent brands.
Clare Rayner, founder of Independent Retailer Month said: “It’s really important that shoppers return to their local brands and see what small, independent businesses can offer.
“Independent Retailer Month is an unfunded campaign and we don’t want retailers to damage their margins with one-day discount events. Instead, we want a month-long celebration of our independent retailers to reconnect communities with their local businesses and help create a change in consumer behaviour that will last well beyond the end of July.”
Thousands of independent retailers across the UK are expected to participate in this year’s activities.
Retailers interested in taking part can keep up with news and updates by subscribing to www.independentretailermonth.co.uk.