Lorna Drew has gained several new stockists after unveiling its first mastectomy collection at Moda in February.
The label, best known for producing nursing and maternity lingerie, has launched its new post-surgery collection at independent stores including Betty and Belle of Altringham, Manchester; Lily De Beer of Cheltenham; and Embrace of Worcester.
Other stockists taking on the new collection are The Bra Lady, Nene, Avrielle and Curvature Boutique, who’s owner Kirsty McAspurn recently climbed mount Snowdon wearing Lorna Drew Mastectomy Lingerie and a corset in aid of Against Breast Cancer.
McAspurn said: “I love the new Lorna Drew mastectomy bra, it’s not only one of the prettiest mastectomy bras I’ve seen, it’s so comfortable, you can climb mountains in it!”
Lorna Drew managing director Lorna Murchie commented on launching mastectomy lingerie: “For too long mastectomy lingerie has been allowed to pass as a more medical, and there for less attractive necessity to the lingerie market.
“My feeling was, as with the maternity market, the mastectomy market needed an update so that women have more stylish options at a comparable price to their contemporaries who have not had breast cancer.”