Independent lingerie retailers have reacted to the news that Moda Lingerie & Swimwear will no longer take place.
Shop owners from across the country said they are not surprised by the show’s cancellation, given the “distinct lack of suppliers and attendees” seen at the event in recent seasons, but expressed their disappointment over the news.
Claudia May, the founder of her namesake online boutique based in Bath, said: “I’ve only been attending Moda since February last year, but as a new business I found it really useful to make contacts and build relationships with brands.
“However, after speaking to new brands who exhibited at Moda in February this year, some said it was a huge waste of money because there weren’t enough people attending. I went on the Sunday this time around and it was so quiet compared to the last two shows.”
“I loved INDX and had already decided that I would be going there instead of Moda. I have only been to Moda three times and it just seemed very quiet this time.” – Rebecca Barnett, owner of Frillies.
Kirsty McAspurn, founder of Curvature Boutique in Leigh, said: “Moda has reduced its stall holders and, consequently, its visitors over the last five years since I’ve been attending. It’s a chicken and egg situation.
“I enjoy Moda, but I do find there is a distinct lack of suppliers there now, which makes customers not bother attending, which means suppliers reduce in numbers.”
Sukhy Nijar, who opened Sipsey Lingerie in Solihull in 2015, commented: “I am not surprised, but it’s a shame. The tradeshow gave a good overview [of the suppliers in the industry]. When I go to a trade show, it reminds me of how much I love my new-found passion for lingerie.”
“I never get to INDX due to going to Moda – it’s impossible for me to take time off to do both. At least with everyone under the same roof again I will be able to see all the usual suspects.” – Claire Woodall, owner of Lincoln Bra Lady.
Major brands including Panache, Triumph and Chantelle will continue to exhibit at INDX Intimate Apparel, which has announced an expanded format for its SS18 edition.
Due to take place from 6-8 August at Cranmore Park Exhibition Centre in Solihull, the show will bring together more than 85 industry names.
Speaking to Lingerie Insight, boutique owners said they are looking forward to attending the revamped event.
Rebecca Barnett, who opened Frillies boutique in Sheffield five months ago, said: “I loved INDX and had already decided that I would be going there instead of Moda. I have only been to Moda three times and it just seemed very quiet this time.”
Claire Woodall, owner of Lincoln Bra Lady, said: “I never get to INDX due to going to Moda – it’s impossible for me to take time off to do both. At least with everyone under the same roof again I will be able to see all the usual suspects.”