This is the only category where are dead heat occurred, with brands voting in equal measure for Little Big Bra Shop and Coco de Mer.
London-based Coco de Mer continues to go from strength to strength, with an expanding team of diverse experts to better help its clientele discover the brand.
Knowledgeable and welcoming, its staff make the boutique one of the finest in the world, with visitors from all corners of the earth, which has resulted in double digit growth in AOV and sales, and a regular increase in margin.
Offering erotic education, the boutique’s seasons of Salons frequently sell out – such is the demand for exclusive evenings of entertainment.
The concept at the Little Big Bra Shop is to offer ‘good old fashioned’ one-to-one customer service to each and every customer that walks through the door.
It prides itself on not only offering a measuring service, but providing a ‘bra fitting experience’. The retailer believes that women of all ages, shapes and sizes should be helped to feel as great as they possibly can, hence the words ‘little’ and ‘big’ in the business’s name.
The store recently had to bounce back from a fire closure that lasted two and a half weeks. Luckily, customer loyalty has helped the retailer recover.