Independent lingerie store recruits first brand ambassador

Odette Lingerie, a year-old independent lingerie boutique based in Amersham, Buckinghamshire, has enlisted local model and dancer Joey Kendal Brown as its brand ambassador.

The accomplished wife of Lawson frontman Andy Brown will be featured in all campaigns for Odette’s online channels.

Odette Lingerie owner Liz Brighton said: “I am thrilled to welcome Joey Kendal Brown on board as Odette’s first brand ambassador, she epitomises everything about Odette, always looks amazing whether it be lingerie, swimwear or active wear and she is an absolute joy to work with.”

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Brown is a trained ballet dancer, having studied at the Arts Education School and teaching barre locally at Melissa Scott Fitness Studio.

After being signed by child modelling agency Elisabeth Smith, she worked internationally for various stores, magazines and TV advertising.

She has since worked with makeup artist Charlotte Tilbury, and had musical success with her songs being played on international radio and a number of US TV shows.

“It’s been a real pleasure to be asked to become brand ambassador for Odette’s.  The store is a treasure trove of the most wonderful brands perfect for all ages and I wish I could take the whole lot home with me, and as they say, give the girl the right lingerie, and she can conquer the world,” said Brown.

Odette stocks a range of carefully selected brands, including La Perla, Stella McCartney and Melissa Odabash, with bras going up to an I cup.

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