Notting Hill lingerie boutique Dolci Follie will close its doors after six years, but will continue to trade online.
Owner Simona Walters said she was left with no choice but to close the store after the lease ran out and the landlord sold the property.
The independent store, which sells luxury lingerie, nightwear and swimwear from brands such as Andres Sarda, Damaris, Fleur of England and Gilda & Pearl, will close its doors for the last time on February 17, Walters told Lingerie Insight.
“However we will keep the online business and do pop-ups around London and Europe – Ibiza to start with – and host a lot of more events with private members clubs,” she added.
Walters opened Dolci Follie in November 2011 after working as an accountant.
She became an expert in customer service and, being a self-confessed lingerie shopaholic, steadily gained the desire to open her own luxury lingerie shop.
Dolci Follie was named Independent Retailer of the Year at the 2012 and 2013 UK Lingerie Awards.