Inamorata, a new luxury lingerie brand based in London, will launch into Selfridges next month.
The complete SS17 range, which launched to trade at the Lingerie Edit in July 2016, will be stocked at the Body Studio, located in Selfridges’ Oxford Street flagship.
Designed by Bok Goodall, the Dahlia collection features high-shine, wet-look and metallic fabrics mixed with sheer mesh to create a sleek range of triangle bras, low-cut balcony bras, sheer bodysuits, boyshorts and thongs.
All lines are available in jet black and carry a recommended retail price of £22.50 to £65. Sizes range from 30-38 B-G.
Inamorata won the Best New Brand Award at The Lingerie Edit in July.