Dora Larsen: Launching this year, Dora Larsen is a brand that creates fun, well-fitting styles with a focus on colour. Designer Georgia Larsen combines shades of shell pink, lime green, lilac grey, snorkel blue, saffron, old rose and moss, as she believes colour can bring its own mood to the piece and the wearer. She intends to expand into more shapes, sizes and colours in the coming seasons. La Maison Nouvelle: Based in the Netherlands, La Maison Nouvelle started around two years ago, tailoring lingerie to suit requests. On July 1, the brand launches its first true collection, Black Swan, in which customers are able to refine styles to suit their preferences, giving specific sizes and deciding details such as gold or rose-gold accessories. The brand focuses on confident, feminine styles that feel pleasant to wear. Marie Vat: Established in 2015, China-based underwear and loungewear brand Marie Yat presents comfortable styles with a seductive edge. Designed in natural fabrics such as cotton and silk, and focusing on seamless knits, Marie Yat offers designs for the modern woman, finding a look between lingerie and unisex aesthetics in underwear. Serène Intimates: With its debut collection launching this month, Serène Intimates offers a line of ready-to-wear lingerie as well as a made-to-order, bespoke service. All pieces are handcrafted in a studio in the UK in silk, chiffon, satin and tulle combined with Leavers lace in a palette of soft ivory and dove grey. Violet & Wren: Established in 2015, Violet & Wren stands out for its bold use of handpainted, botanical-inspired prints in intoxicating colours. Kimonos, slips, pyjamas, shorts and camisoles are designed with a 24-hour dressing approach, giving life to loungewear outside the bedroom. Items are also sold as separates, enabling a mix-and-match approach to dressing and sizing. It has already been picked up by premium stockists such as Journelle in New York and Fred Segal in Tokyo.