Hunkemöller reshuffles senior staff to enable brand expansion

European lingerie retailer Hunkemöller has announced two appointments within its senior management team in a move to expand the growing company’s operations.

The Dutch lingerie brand has appointed Ron Hemmer, Hunkemöller’s chief financial officer, to the newly created position of chief strategy and business development officer.

Michael Hitchcock also joined Hunkemöller International B.V. early this year as chief financial officer to help support the business through its ongoing strategic review.

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Philip Mountford, CEO, commented: “This strengthening of the Board will allow us to continue to drive our strategic plan and to deliver shareholder value. Over the last few years Ron has been instrumental to the business and I’m pleased he is now leading our strategy division.

“This will be of great added value to Hunkemöller. We welcome Michael to the leadership team and believe his experience in fast fashion will allow him to quickly integrate and contribute to our world class management team.”

Hunkemöller is currently implementing new technology from Logility Voyager Solutions to support its growing omni-channel operations across the globe.

The 800-store outfit is aiming to improve full price sell-through, increase net margin performance, and automate its allocation and replenishment process after deploying the software across its business.

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