Ultimo unveiled the world’s first “human bra” in Glasgow on Thursday, ahead of the start of the Commonwealth Games this week.
The Glasgow-based lingerie brand brought together more than 30 Scottish gymnasts to create a 10ft 3D bra formation in the heart of the city.
Ultimo founder Michelle Mone said: “As one of Scotland’s biggest brands, we wanted to do something extraordinary to celebrate the Commonwealth Games and the amazing human endeavour that will be on display in our hometown next week.
“Gymnastics is one of those sports that just takes your breath away, and the girls did an amazing job of bringing our ‘Big DD’ human bra to life with both strength and grace.”
The news follows Ultimo’s recent announcement that that £1 from every bra sale from their website will go to SportsAid Scotland for the duration of the Commonwealth Games