A social media expert has explained how small retailers could benefit from the launch of Pokemon Go in the UK.

Speaking at Moda earlier today, Warren Knight, CEO of Think #Digital First, said that if small businesses became ‘PokeStops’ they could witness a huge increase in sales.

His comments came after a pizza bar in New York claimed that its sales jumped 75% over the weekend of launch by activating a ‘lure module’ that attracts virtual Pokemon to the restaurant.

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“According to the New York Post, the restaurant manager spent just $10 to have a dozen Pokemon characters placed in the restaurant, encouraging sales to rocket,” said Knight.

Pokemon Go, an augmented reality game from Japan’s Nintendo, allows players to walk around real-life neighborhoods to hunt down virtual cartoon characters on their smartphone screens.

The game has more than 65 million users in the US and is becoming increasingly popular in the UK, where it launched last month.

A PokeStop is a place where gamers can pick up new Pokemon balls to both increase their level of power in the app, but to also avoid spending their money on purchasing Poke Balls.

“Every time you try to catch a Pokemon, you will use a Poke Ball, hence why becoming a PokeStop is a crucial part of the augmented reality game,” said Knight.

You can now send in requests directly to Nintendo to become a PokeStop.