Chantelle Lingerie has teamed up with House of Fraser to promote its ‘La Lingerie Noir’ campaign for AW13.
The collection is designed to enhance necklines, ensuring that there is a set of little black lingerie for every little black dress.
This weekend, personal shopping teams from House of Fraser stores will help customers discover the perfect dress and lingerie to enhance their silhouette.
Styling teams will take customers through the ’Chantelle Four Fit Effects’ and explain which bras should be worn with which necklines.
Participating independent lingerie boutiques are also supporting the campaign with window displays and will be offering gift boxes with purchases.