House of Fraser to open plus-size boutique

Department store House of Fraser is set to open a plus-size online shop, which will stock lingerie, hosiery and swimwear brands that specially cater for larger sizes.

Launching on 3 March, the boutique will offer Charnos XeLence hosiery up to a size 32, and D-K cup lingerie and swimwear from Freya.

Persona swimwear will also be stocked up to a size 20, while other swimwear brands including Dickins & Jones and Biba will extend their size ranges up to an FF cup.

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Opening at houseoffraser.co.uk, the boutique will also offer clothing ranges from Anna Scholz and Marina Rinaldi.

Concession buying manager Louise Bailey said: “As a reaction to the growing demand for more plus size womenswear, we have created an online boutique that showcases some of the most exciting brands from around the world.”

“We know our customers are women who want trend led pieces and won’t compromise on style or fit so we have carefully selected an assortment of brands that together create the style conscious woman’s perfect wardrobe,” added Bailey.

 

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