House of Fraser takes on Fifty Shades Darker lingerie collection

House of Fraser has taken stock of the official Fifty Shades Darker collection by Coco de Mer.

Developed in conjunction with E L James to coincide with the new film release, the range captures the essence of Anastasia Steele and her deepening relationship with Christian Grey.

Commenting on launching the range in store and online, House of Fraser lingerie and hosiery buyer Claudia Walker said: “We love the fact the collection is centred around a conceal and reveal concept so we hope women will feel comfortable and feminine, as well as empowered.

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“Our favourite piece is the peek-a-boo knickers which have a cheeky reveal at the back. We think our customers will love the on trend pieces such as the soft cup triangle and halter bras, and we wanted to offer something new so have bought blindfolds and masks to add excitement.”

The new collection is made up of bras, bodies, suspender dresses, slips, playsuits, robes and coordinates made using satin and lace.

Highlights include the halterneck Red Room bra (pictured) and the Masquerade basque featuring black satin and contrasting grey lace.

Fifty Shades Darker has been priced to appeal to a wide fan base – starting at £15 for a G-string, going up to £60 for a robe.

Lucy Litwack, managing director of Coco de Mer, said: “Fifty Shades Darker documents Anastasia’s growth inself-worth which has a knock-on effect on her relationship with Christian. Taking inspiration from theSeattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while celebrating femininity and sophistication”.

E L James said: “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research. Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic”.

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One Comment;

  1. Caroline Deamer said:

    How on earth is dressing for the male gaze in pseudo fetish wear empowering for women?

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