House of Fraser has appointed former M&S director David Walmsley as its new chief customer officer.

Walmsley brings more than 20 years of retail experience to the department store, having led the digital business unit of Dixons, before joining M&S as director of ecommerce in 2011.

Prior to working for Dixons, he was head of web selling and customer services at John Lewis, where he launched John Lewis Fashion online and developed the multichannel operations including next day click & collect.

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In his new role, Walmsley will be responsible for House of Fraser’s customer-centric approach, providing a single vision across all of the company’s channels to market. He will report to House of Fraser CEO Nigel Oddy.

Commenting on the appointment, Oddy said: “We are delighted to announce the appointment of David Walmsley as Chief Customer Officer. He has a wealth of experience in the retail and digital space, which will be invaluable as we continue to develop our leading multichannel proposition, both in the UK and internationally. He joins at a very exciting time for our business and we look forward to working with him.”

Walmsley said: “I’m really excited to be joining House of Fraser, a department store that places the customer at the heart of its strategy and execution. I’m looking forward to working with the team to further develop the brand and online business through the next stages of its journey.”

A start date is yet to be announced.