The lingerie department is taking centre stage at House of Fraser this month, with the retailer organising a series of promotional events across all of its 59 stores.
Customers will be offered complimentary bra fittings and 20% off when they purchase two or more bras as part of the chain’s ‘Perfect Fit’ event, which kicks off today and runs until October 28.
With research suggesting 80% of women wear the wrong size bra, the retailer hopes it can do its bit to show why a properly fitted bra makes all the difference to comfort and style.
During the Perfect Fit event, House of Fraser will be offering expert fittings, in-store events and exclusive gifts with purchase across selected brands, including Charnos, Lepel, Marie Meili, Ultimo, Wonderbra and Heidi Klum Intimates.
House of Fraser is also partnering with the UK’s only breast cancer awareness charity Coppafeel! to raise funds for charity and increase awareness of the importance of regularly checking breasts for any unusual changes.