House of Fraser hires new lingerie buying director

House of Fraser has appointed Reiss’ chief digital officer Simon Pickering as the new buying and merchandising director for clothing and accessories.

Pickering will take on the role, which also covers lingerie, swimwear and nightwear, mid next month, the retailer has confirmed.

His role is a newly-expanded one and he will report to executive product and trading director Maria Hollins, reports Drapers.

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Prior to Reiss, where he only worked for five months, Pickering was at Fat Face for six years, starting off as product director before becoming trading director in 2014.

Before that, he was divisional director at Arcadia for three years.

The news comes amid troubling times for House of Fraser, which reached out to landlords earlier this month to slash the rents on some of its UK outlets.

The retailer has also recently had its credit rating downgraded by investor agency Moody’s following three consecutive quarters of poor financial results.



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