House of Fraser appoints new CEO from Goodwood

House of Fraser has announced the appointment of Alex Williamson as its new CEO.

Williamson joins the premium department store chain from Goodwood, the group behind the Goodwood Revival and Festival of Speed, where he has been chief executive since December 2012.

Prior to that, he was group managing director but joined the company in 2008 as chief financial officer.

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Williamson, who will join House of Fraser in July, led Goodwood through a period of substantial growth and development, building a dynamic, modern and connected experience for both customers and employees whilst working to globalise the brand.

Before joining Goodwood, he acted as head of Finance for TUI Travel, and has held a variety of other roles and responsibilities across the leisure and hospitality sectors. He first joined Ernst & Young in 1999.

House of Fraser executive chairman Frank Slevin commented on the new appointment: “Alex is uniquely placed to execute our vision, and to contribute his extensive expertise of delivering compelling and engaging experiences for the customer.

“Over the last two years, we have built a very strong management team, with particular expertise across the key disciplines in retail. This has enabled us to make an appointment that is a clear statement of the direction we intend to take, placing the customer at the centre of our business.

“House of Fraser operates in an exciting and challenging market requiring an ability to innovate and manage an increasing pace of change. I am confident Alex will be able to add his perspective and skill of running the Goodwood Estate, one of the great British heritage brands to the benefit of our continued growth.”

Williamson said: “I am very pleased to be taking on this role at such a pivotal time for House of Fraser, another great premium British brand. I am looking forward to working with Frank and the strong management team to bring to bear House of Fraser‘s engaging and innovative vision.”

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