House of Fraser has signed an agreement to open an anchor store at a major new retail complex in Chester.
The new department store, which will cover 100,000ft2 of retail space over three floors, will open at Chester Northgate, a £300m redevelopment of Chester city centre set to open in 2021.
Chester Northgate will be House of Fraser’s second major UK store opening, following Rushden Lakes, which opens this year, since its acquisition by Sanpower Group in late 2014.
In recent years, House of Fraser has focused on further developing its multichannel proposition, alongside continued investment in its store portfolio and international expansion, celebrating the opening of the company’s first store in China, Nanjing in December 2016.
The Chester store is set to house a range of best-selling lingerie brands alongside its own-brand activewear range, which launches on March 25.
It is designed to accommodate a multichannel, modern experience-led retail offering through elements of the build, such as a large health and beauty department, which is twice the size of traditional beauty departments, and a premium rooftop restaurant with views over Chester’s historic racecourse.
Construction of the Chester Northgate development will commence in late 2018, targeting an opening of all three phases by 2021.
Frank Slevin, executive chairman of House of Fraser, said: “Chester is an exciting location for us, being at the centre of a thriving regional economy. With its modern design, Chester Northgate will rejuvenate Chester city centre attracting more visitors and creating a dynamic retail environment.
“The new store clearly cements our commitment to and vision for the future growth of House of Fraser. The growth of our store portfolio and the further development of House of Fraser’s multichannel offer provides solid foundations for the ongoing transformation of the business, ultimately driving a great customer experience. I look forward to the store opening in 2021.”