Design-led maternity and nursing lingerie brand HOTmilk has launched a global initiative to find a new model, with the twist that no photos are required.
Described as the ‘inner beauty pageant,’ the project aims to celebrate and empower new mothers, with entrants required to answer three questions about being pregnant.
The winner will be revealed as the face of HOTmilk in February 2011 and will receive prizes worth in excess of £3000, including products from premium skincare range Bloom and Blossom, and Mokopuna merino wool childrenswear.
HOTmilk was founded in 2006 by Lisa Ebbing and Ange Crosbie, themselves both young mothers. It boasts a wide range of global stockists, including Harrods, John Lewis, ASOS.com and figleaves.com in the UK.