HOTmilk has introduced a new logo, in a step designed to mark its extension beyond the nursing sector into the wider area of wirefree intimates.
The brand’s range will be split into two main parts. The will include Motherhood, which will feature nursing lingerie for pregnant and nursing mother, and Everywoman, which will consist of lingerie for woman beyond motherhood, who simply want comfort and support
HOTmilk founder Lisa Ebbing said: "The new logo has been some time in the making and is an exciting step forward for hotmilk. The future for hotmilk is no longer simply nursing lingerie, but wire-free intimates for everyone.
“We haven’t branched out or targeted any new demographic, we’ve simply extended what we do best which has always been wire-free intimates, and now we offer this in two collections.”
The new logo will be rolled out over July and August, along with with some other ‘exciting innovations,’ soon to be announced.