H&M subtly reveals plus-size beachwear

High street retailer H&M has quietly released its new H&M+ beachwear collection online, using American model Jennie Runk.

The images have already caused a stir online, with the retailer going against the grain by not labelling the shoot, which features U.S size 12 model Runk, ‘plus-size’ anywhere on the site, instead describing the range which includes swimwear, dresses and shorts as simply "Beachwear".

Jenna Sauers from the gossip, culture and fashion website Jezebel wrote about the new swimwear line: "Her section isn’t labelled "Plus-Size Beachwear" — it’s just beachwear, period."

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According to the Daily Mail’s article on the new swim collection, model Runk told Vogue Italia earlier this year: “I think separating between ‘normal’ and ‘plus-size’ is getting a little old fashioned."

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