H&M grows Shop Online in key markets

Fashion retailer H&M has today extended its online presence in Europe.

H&M’s Shop Online is now available for customers in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland.

It offers the same collections as in store, including lingerie, swimwear, nightwear, outerwear and accessories.

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David Beckham’s range of underwear is also stocked on the e-shop and there will be exclusive “online-only” items available all year-round.

H&M is now present in 61 markets on six continents, with Shop Online available in 23 markets.

The Swedish retailer announced yesterday that its group sales soared 19% in 2015 while its operating profit reached 26.9 billion Swedish kroner (£2.3bn) — its highest result to date.

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