Supermodel Helena Christensen paid a visit to John Lewis’ Southampton store, this week, to teach staff about the new Triumph Essence range.
The Danish model is the ambassador and face of the collection, which is exclusively stocked by John Lewis online and at a selection of the retailer’s high street stores.
Triumph Essence, which was launched at Salon International de la Lingerie in Paris, this year, includes features such as soft and thinner elastics, specially developed to eradicate unsightly strap marks.
John Lewis spokesman Helen Spencer said: “Securing the Triumph Essence exclusive reinforces our ambition to stock the most desirable lingerie brands in the world – ideally before anyone else.
“We’re also proud to have the best lingerie fitters on the high street and are always looking at ways to improve the service so we jumped at the chance of having Helena come in and give them personal instruction.”