Model Helena Christensen will be presenting her capsule lingerie collection, part of the Triumph Essence second season range, at Selfridges on February 23.
During the event, she will unveil the Fantasy Mirror, a global first which allows the customer to view what they will look like in the products without removing their clothing.
Shoppers can select their item of underwear on the digital touch screen and then watch as the mirror creates a 3D visualization that maps their shape
Appointments to use the Fantasy Mirror with a Triumph fitting assistant can be booked through an Augmented Reality app.
Visitors will also be able to discover hidden previews of Triumph Essence in secret places throughout the store, with the app revealing information about the collection as they browse.