Heidi Klum unveils ‘more boobs less bra’ lingerie range

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Supermodel Heidi Klum has unveiled her latest Intimates collection, which she says focuses on ‘boobs’.

The creative director of Heidi Klum Intimates told The Telegraph in a recent interview: “I keep telling everyone my motto is more boobs, less bra. I’m all about natural shapes.

“This season we have modern pieces with a focus on soft cups. There are lots of delicate all over laces with contrasted satin in a range of rich colours to sunset blush tones,” she added. “It’s amazing to look back and see how the line has grown from each collection.”

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The shoot marks the fifth successful season of Heidi Klum Intimates and was captured in Virgin Gorda in the British Virgin Islands by renowned photographer and long-time collaborator, Rankin.

“It was perfect way to celebrate our fifth season by shooting in such a magical location. We have introduced gorgeous modern pieces with an emphasis on my signature style – the soft cup low apex shape and also the continuous wire,” said Klum.
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The SS17 collection marries a rich and saturated colour palette with deep reds and rich blues complemented with sunset tones in blush pinks and pastel lavender.  Delicate all-over laces and sheer modern tulles applied on contrasted satin feature throughout the collection.

The collection arrives in stores this month. Key UK stockists include Harrods, Selfridges, John Lewis, House of Fraser and online at Figleaves and Asos.

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