Heidi Klum has unveiled her latest lingerie campaign for Bendon.
The supermodel and creative director of Heidi Klum Intimates has released a series of images shot by famed photographer and longtime collaborator, Rankin.
For the campaign, Klum models an AW16 collection inspired by a road trip through Italy, capturing the romanticism of historic Italian cities.
The shoot marks Heidi’s fourth campaign for her eponymous collection.
“I absolutely love shooting with Rankin,” said Klum. “He shot my first-ever campaign for Heidi Klum Intimates and it’s amazing to see how much the range has grown since then. I am thrilled with this latest collection and can’t wait to share it with our customers all over the world who swear by the fit and intricate beauty of our styles. I’m so proud that we’re available in over 2000 stores.”
The AW16 collection will arrive in stores this month.
Heidi Klum Intimates is currently stocked in over 1800 retail locations worldwide, including Harrods, Selfridges, John Lewis and House of Fraser.
The brand is part of the New Zealand-based Bendon group, which also produces lingerie for Stella McCartney, Pleasure State, Fayreform and Lovable.