New Heidi Klum collection rolls out through key UK lingerie retailers

Heidi Klum

Designer, creative director and supermodel, Heidi Klum, is stepping into the spotlight of her Swim Resort 2017 campaign by modelling her swimwear range – which is now being sold through UK retailers as of this afternoon.

The collection includes 15 bra silhouettes ranging from triangle tops to tankinis, eight bikini bottoms from tie side to high-waisted, seven one-pieces styles and a variety of cover-ups.

“As a creative director and designer, my biggest goal in swimwear is great fit, function and fun. I wanted this season’s campaign to reflect this,” said Klum.

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This campaign, shot in Santa Monica, California, by esteemed photographer and Emmy Award nominee, Francesco Carrozzini, marks Heidi’s third swimwear collection since launching the brand last year.

Design features include plunging necklines, sexy eyelet lace up details, metallic grommets and rose gold trims. Inspired by the islands of Seychelles in the Indian Ocean, the collection includes custom prints that capture the reflection of the rich topaz waters, and semi shimmer fabrics add a modern contemporary look.

The collection is available from Asos and Figleaves from today.



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