Heidi Klum is launching a traffic-stopping campaign to promote her Intimates range ahead of Valentine’s Day.
The new campaign will cover billboards at key London locations, including Liverpool Street Station and Sloane Square, as well as regionally, in Birmingham, Manchester and Edinburgh.
Klum serves as the face of the collection in the advert shot by Francesco Carrozzini.
To coincide with the launch, House of Fraser, Oxford Circus will house a Heidi Klum Intimates pop-up shop featuring the popular Heidi range in an exclusive colourway from February 2.
Heidi Klum Intimates was launched in partnership with New Zealand-based lingerie manufacturer Bendon in January 2015.
The brand is sold in more than 2,000 stockists worldwide, including Selfridges, John Lewis, Figleaves, ASOS and House of Fraser.