Heidi Klum launches Intimates line at Selfridges

Heidi Klum celebrated the launch of her Intimates line in Selfridges over the weekend with a personal in-store appearance.

The supermodel arrived at the retailer’s Oxford Street store in a black cab emblazoned with the words ‘Heidi Klum Intimates at Selfridges’ before posing for photographs with fans.

Klum launched her lingerie range with New Zealand group Bendon in January, replacing Elle Macpherson as its Intimates partner and creative director.

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‘[Bendon] asked me to take over the reins and continue to design for them. Now it’s called the Heidi Klum Intimates line and I’m so excited because I’ve been doing lingerie and wearing lingerie for many, many years,” Klum told Good Morning America on Friday.

“So basically I kept most of the styles that women have loved for the last 25 years that Elle created, and now I give them different laces, different colours, and then I added on a few new styles that weren’t existing – racer backs or beautiful strapless bras.

“So I kind of added on and put my own twist to it, and it’s so much fun. It’s a great opportunity for me and I was very thankful for that.”

 

 

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