Heidi Klum fronts lingerie campaign for namesake brand

Lingerie label Heidi Klum Intimates has launched a new advertising campaign starring its creative director and supermodel, Heidi Klum.

The collection, which marks Heidi Klum Intimates’ sixth season, was shot in Santa Monica by Emmy Award-nominated director and photographer, Francesco Carrozzini.

“As a creative director and designer, I want to create lingerie that makes every woman feel comfortable in her skin, for day and night and all the fun stuff in between,” said Klum.

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“Sexy is about keeping it simple and letting your natural beauty show through. This season’s campaign was shot on a gorgeous back drop of flowers that adds to the romantic feel of the collection. Francesco knows how to take my ideas and turn them into timeless photos.”

The line includes balconette and underwire bras with matching bikini and thong briefs, slip dresses, bodysuits and contouring styles. The offering includes maternity bras and extended sizing.

The lingerie offering, which features ten looks, ranged from £21 to £130.

The collection is available in over 1,800 retail locations worldwide, including House of Fraser, John Lewis, Selfridges, Harrods in the UK, and online at ASOS and Figleaves.

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