Heidi Klum collaborates with Lidl on affordable range

Supermodel Heidi Klum has announced she will be launching an affordable clothing collection with supermarket chain Lidl.

The line is said to suede jackets, camisole tops and skirts.

Although the supermodel shared details of the agreement with Lidl on her website, she did not make any reference to whether underwear would be part of the range.

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The collection will launch throughout Lidl’s network of over 650 stores across the UK later this year.

While her regular label sells maxi dresses for around £340, the Lidl range is going to be a “high-end yet affordable collection.”

Speaking of the launch, Klum told the Metro: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration.”

Commercial director, Ryan McDonnell, added: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers.”

It’s expected the range will launch just ahead of London Fashion Week in September after Klum said on her own website that it will roll out across countries where Lidl has stores during the autumn.

 

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