Heidi Klein opens pop-up shop in the Hamptons

British swimwear brand Heidi Klein has opened a pop-up shop in the Hamptons, New York.

Designed to entice holiday shoppers, the summer shop resembles a beach hut retreat in whitewashed wood adorned with palm leaves, bleached coral and driftwood.

“We are excited to offer the Hamptons shopper an exciting and enjoyable experience when shopping for beachwear this summer,” said co-founder Penny Klein.

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“With a full range of bikinis, one-pieces, cover-ups and kaftans, as well as a new range of hats, bags, shoes and jewellery, shoppers can find everything they need to look and feel gorgeous at the beach and beyond, all under one roof.”

The store is located on Jobs Lane, Southampton and will be open until the end of September.

The launch follows a successful launch in luxury American department store Barneys in 2006, and more recently, in Saks 5th Avenue, LA and Palm Beach.

Heidi Klein has two boutiques open in London and hopes to one day launch a standalone store in New York City.

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