Heidi Klein has launched its first pop-up ‘cabana’ in Selfridges, London.
The pop up shop replicates the London stores and features white washed walls and bleached out flooring.
Stocking Heidi Klein’s SS11 and High Summer 11 collection, it includes swimwear, kaftans and a new range of beauty products.
Heidi Klein co-founder Penny Klein said: "We are extremely excited to announce our first London pop-up in such a great store. This is the start of a wider initiative and more pop ups are planned internationally to reach out to customers while they are on holiday.”
The Heidi Klein Selfridges cabana will play host to a customer day on June 9 with an opportunity for visitors to meet Klein and receive an exclusive fit session.
The pop up store is open in the Selfridges Swimwear Department until late September 2011.