Heathrow Airport opens personal shopping space

By Petah Marian

Heathrow has opened the world’s first personal shopping lounge in an airport.

Heathrow Airport said the service fuses on and offline, and is available for all passengers flying through Heathrow, irrespective of their class of travel.

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Customers booking an appointment in advance can enjoy individually tailored appointments with an accredited stylist in Heathrow’s dedicated suite, all free of charge.

With an expert team speaking a combined 38 languages between them, Heathrow’s international personal shopping team bring together a selection of products from over 400 outlets in a private consultation suite.

Max Vialou-Clark, retail director at Heathrow said, “Our shopping habits are evolving, we’re now looking for that quick fashion fix more often, more socially connected and with a more bespoke or personal feel. As a result of these trends, we’ve launched our Personal Shopping Lounge for the 73 million passengers a year that pass through our doors. Now everyone can enjoy VIP treatment, whether you’re a business traveller on the go or are just hunting for that perfect gift.”

Alongside the opening, the airport commissioned some research on how shopping behaviours are changing and discovered new breed of social media shopper. The hub airport’s new study shows that 21st Century sartorialists value social media as one of their most frequently used sources of fashion inspiration turning to Facebook (54%) and Twitter (24%) for style tips rather than Pinterest (22%), Instagram (20%) or YouTube (19%).

It said the number of visitors to UK high-street is falling with bargain hunters citing crowded stores (70%), items being out of stock (51%), constant queuing (42%) and messy piles of clothes (37%) as their most hated high-street grievances.

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