Haygarth boosts La Senza’s Triple XXX range

Following the launch of La Senza’s Triple XXX bra in summer 2010, the brand has commissioned Haygarth to create a striking identity for the range with a supporting window and in-store campaign in the run up to National Cleavage Day (31st March 2011).

The success of the Triple XXX bra, which claims to provide a two cup size boost, has prompted La Senza to roll out the new bust boosting technology across its swimwear range, with plans for further brand extensions later in the year.

Haygarth has worked with La Senza to create a strong identity for the Triple XXX offering and the new product extensions. This includes a new logo, imagery and a call to action, all designed to convey the product benefits.

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The campaign goes live in-store, this week, running through to National Cleavage day on the 31st March.

UK lingerie high street retailer La Senza has over 165 stores across the UK and Ireland, as well as 50 European franchises.

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