French lingerie brand Aubade is taking centre stage at Harrod’s lingerie department, as part of a new marketing strategy to give more visibility to the brand.
Aubade branding is now present throughout the department, with campaign images displayed on the walls and mannequins taking the spotlight at the till point and in glass wall frames.
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The brand is presenting new collections such as La Parisienne, Wandering Love, Aubade Couture and the Crepuscule satine silk range during the takeover, which will run until March 31.
The event will be repeated in November for the AW17 season.