Harrods lingerie department strikes gold

Bra push-up specialist Magic Bodyfashion is making a name for itself in Harrods after installing a gold bespoke merchandising cabinet within its lingerie department.

The company designed the cabinet after a surge in sales of lingerie accessories. It claims demand for bestsellers such as the ‘Lift Its’ and ‘Silicone Nipple Covers’ has soared over the past quarter.

It devised the idea of the bespoke cabinet as a way of increasing sales through the iconic London department store even further.

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Lucy Dowler, director at Philippa Bradley Agencies, said: “We have seen rapid growth amongst prestigious key accounts and are delighted to be supporting Harrods with this new large-scale gold cabinet – the first of many we hope.”

Dowler added that the company had also seen “excellent sales” at Moda this season, with particular interest in its new yoga capsule range, which builds on Magic Bodyfashion’s total body solution offering.



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