Swiss lingerie and nightwear brand Hanro has unveiled a new collection for AW18 inspired by a juxtaposition of vibrant city life and peaceful mindfulness.
Staged in front of the city lights of Hamburg, the collection is both urban and relaxed – a small world of well-being in the midst of the vivid city.
“We appreciate the urban way of life and the dynamic international culture of a large town – but also enjoy taking valuable time-outs with family and friends in a cozy and comfortable laid-back atmosphere,” said Hanro.
“The Danes call this attitude to life “Hygge” – a conscious and mindful way of living, enjoying the small things in life and doing good for yourself and others. This philosophy is perfectly reflected in the new AW collection.”
Hanro’s new collection is as multi-faceted as life in a large town and many styles can be combined into versatile looks for many occasions.
Shirts can be worn underneath or as modern outerwear, kimonos and jackets are real fashion pieces when styled accordingly and sleepwear and loungewear are merging into a new living wear category that can be worn and styled in multi-functional ways.
The new collection is made with natural fibers, including cotton, micro-modal, silk and viscose.
Velvet is also trending throughout the whole collection and new cotton lingerie ranges feature decorative lace details or multi-coloured embroideries.