Luxury underwear brand Hanro has opened a new store in the Netherlands.
The new shop in Amsterdam is the 8th Hanro stand-alone boutique worldwide.
The mono-brand store is 30m2 in size and holds the complete Hanro collections of underwear, nightwear, and loungewear for men and women.
It will be managed by Rene Mulder Agenturen, Hanro’s long-time exclusive distributor for the Netherlands.
Commenting on the opening, Hanro managing director Stephan Hohmann said: “This first store in the Netherlands is an excellent opportunity to make the brand Hanro even more visible in this continuously growing market. The new boutique enables us to show our Dutch customers the full collection and the whole World of Hanro.”
Apart from Amsterdam, there are Hanro stores in New York, Beijing, London, Rome, Munich, Vienna and Graz.