Hanro launches Invisible briefs in five skin tones

Swiss brand Hanro has launched Invisible Cotton – a line of basic briefs designed to eliminate VPL.

The innovative range features seamless hems for a barely-there look and feel under clothing.

Hanro will launch the collection in five neutral hues, from ivory to mocha, for every skin tone.

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Andrea Handstanger, product manager for women’s underwear, said: "Neutral shades play a major role in lingerie. But the skin-tones of our customers are very individual – there are lighter as well as darker types.

"With INVISIBLE COTTON, each woman can choose the perfect nude shade for herself, exactly matching her own skin-tone! Pair it with one of the bras in matching neutral colours from our vast Basic and Trend collections for a perfect match lingerie look."

The briefs are made using a cotton interlock, which is the lightest interlock jersey on the market, according to Hanro.

The range includes a Brazilian brief, a midi brief, a maxi brief and a thong in sizes XS to XL.

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