Swiss brand Hanro has launched Invisible Cotton – a line of basic briefs designed to eliminate VPL.
The innovative range features seamless hems for a barely-there look and feel under clothing.
Hanro will launch the collection in five neutral hues, from ivory to mocha, for every skin tone.
Andrea Handstanger, product manager for women’s underwear, said: "Neutral shades play a major role in lingerie. But the skin-tones of our customers are very individual – there are lighter as well as darker types.
"With INVISIBLE COTTON, each woman can choose the perfect nude shade for herself, exactly matching her own skin-tone! Pair it with one of the bras in matching neutral colours from our vast Basic and Trend collections for a perfect match lingerie look."
The briefs are made using a cotton interlock, which is the lightest interlock jersey on the market, according to Hanro.
The range includes a Brazilian brief, a midi brief, a maxi brief and a thong in sizes XS to XL.