Swiss lifestyle brand Hanro has unveiled a new mural by artist Izak Zenou at its flagship store in New York City.

This custom piece of art, inspired by Hanro’s heritage and inspirational women, was painted directly on the walls of the HANRO store over the course of four days.

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The collaboration is part of Hanro’s ongoing campaign to present its New York store as a destination of contemporary art, due to its close proximity to the newly-opened Whitney Museum of American Art.

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Hanro invited all customers to celebrate the unveiling in store and enjoy 20% off all purchased over the weekend.

Customers also had the chance to receive a custom sketch by Izak Zenou.